For those of you who got the reference, I salute you. And if you didn't, don't feel bad, I'll explain: I've been listening to a lot of dubstep recently, and Benga's new album is titled Diary of an Afro Warrior. It's got sparse melody, shuffling triplets, moody starkness, and a lot of induced head nodding. (Why its main Amazon main page doesn't have sample clips but its MP3 version does, I don't know!)
A lot of media (books, film) use vegetation as a metaphor: whether it's a tree growing or grass being mown. I haven't seen watermelons as much, but if you know me, then you also instantly know that I'm associated with watermelons. Melons work/play on several levels — fun, serious, juicy wisdom overtures.
Watermelons are a great gateway to remarkable discussion, a fine fruit, and bursting with vibrancy. If I were a serious brand marketer (I'm not), I'd check all those off as prime reasons why I'd want watermelon to accompany me. Furthermore, watermelons are easy to remember: they're not the Tox Uthat or some other obscure device that give most people pains to keep in their brains at first hear.


