Simple feature, but rather pleasant and a sheer delighter: Second Life webshop SL Exchange has, on their front page, 6 Featured Marketplace items which appear to be chosen at random, then auto-refresh every 30 seconds… or sooner if you press “Get More”! It soon becomes addicting, and is a nice way to get a taste of the rich diversity of what’s for sale in Second Life. Should you miss something, there’s a convenient back button.
You may even find some stuff you saw inworld but lost — a kewl avatar that TPed away, furniture at a lush place you forgot to landmark (but remember you can always check Chat History to see the last places you teleported from). For example, I wanted to tell my brother about anime-styled avatar, and it just came up on my other monitor as I was writing this!
SERENDIPITY MMMM.
One of my passions, personal + professional, is to understand by experience what’s out on the market and how it’s being used. I’ve made some brilliant and eccentric discoveries, and wonder why more online storefronts — including non-Second Life ones — don’t have something like this?

![Torley posted a photo:[13:53] White Lebed: When I met Jayjay and joined the UWA sims as an artist-in-residence I didn't know much about this place. Once I realize what an amazingly special wonderful program this small team runs I was so impressed. And I wanted everybody know about what is going on here. Since it is better to see once than hear 100 times, I thought it would be the best way to tell the world about them is to invite machinima artists and ask them to film it. It was wonderful to be able to see this place through your eyes. And I love that the machinimas we got were not just advertisements, they were wonderful art pieces. What I never expected is that Jay will turn out to be the best fundraiser in thPosted by Second Life Resident Torley Linden. Visit University of WA. Torley posted a photo:[13:53] White Lebed: When I met Jayjay and joined the UWA sims as an artist-in-residence I didn't know much about this place. Once I realize what an amazingly special wonderful program this small team runs I was so impressed. And I wanted everybody know about what is going on here. Since it is better to see once than hear 100 times, I thought it would be the best way to tell the world about them is to invite machinima artists and ask them to film it. It was wonderful to be able to see this place through your eyes. And I love that the machinimas we got were not just advertisements, they were wonderful art pieces. What I never expected is that Jay will turn out to be the best fundraiser in thPosted by Second Life Resident Torley Linden. Visit University of WA.](http://farm3.static.flickr.com/2693/4341983054_53aed5ab46_s.jpg)
![Torley posted a photo:[13:47] Jayjay Zifanwe: CISKO VANDEVERRE, Berlin, GermanySEEKwww.youtube.com/watch?v=H6zbFx3DxwsPosted by Second Life Resident Torley Linden. Visit University of WA. Torley posted a photo:[13:47] Jayjay Zifanwe: CISKO VANDEVERRE, Berlin, GermanySEEKwww.youtube.com/watch?v=H6zbFx3DxwsPosted by Second Life Resident Torley Linden. Visit University of WA.](http://farm3.static.flickr.com/2773/4341231363_c8b3458d23_s.jpg)
![Torley posted a photo:[13:44] Jayjay Zifanwe shouts: BRADLEY DORCHESTER, Perth, AustraliaMachinimUWA: Art Architecture, Research, Teachingwww.youtube.com/watch?v=YN1k80dA3I8Posted by Second Life Resident Torley Linden. Visit University of WA. Torley posted a photo:[13:44] Jayjay Zifanwe shouts: BRADLEY DORCHESTER, Perth, AustraliaMachinimUWA: Art Architecture, Research, Teachingwww.youtube.com/watch?v=YN1k80dA3I8Posted by Second Life Resident Torley Linden. Visit University of WA.](http://farm3.static.flickr.com/2737/4341230493_2f782e6088_s.jpg)

![Torley posted a photo:[13:42] Jayjay Zifanwe: COLEMARIE SOLEIL, Florida USA UWA Machinima Challenge Submissionwww.youtube.com/watch?v=KdIQP-YrYLwPosted by Second Life Resident Torley Linden. Visit University of WA. Torley posted a photo:[13:42] Jayjay Zifanwe: COLEMARIE SOLEIL, Florida USA UWA Machinima Challenge Submissionwww.youtube.com/watch?v=KdIQP-YrYLwPosted by Second Life Resident Torley Linden. Visit University of WA.](http://farm3.static.flickr.com/2689/4341963584_bda095aac6_s.jpg)
![Torley posted a photo:[13:38] Jayjay Zifanwe: CHANTAL HARVEY, Maastricht, NetherlandsUniversity of Western Australia in Second Lifewww.youtube.com/watch?v=tR_pc90Eu4k[13:39] Jayjay Zifanwe: I want to say hi to all machinimatographers and their friends, fans and crews.Before I go into details, I want to express that I am very sorry that I cannot be here myself, at this ceremony - my real life got in the way. My boss wont give me the night off, not even for an important event like this. (cries). My ONE chance to meet the famous Torley and ask him to consider being a part of the MMIF machinima festival on the 20th of Februari - down the drain!Posted by Second Life Resident Torley Linden. Visit University of WA. Torley posted a photo:[13:38] Jayjay Zifanwe: CHANTAL HARVEY, Maastricht, NetherlandsUniversity of Western Australia in Second Lifewww.youtube.com/watch?v=tR_pc90Eu4k[13:39] Jayjay Zifanwe: I want to say hi to all machinimatographers and their friends, fans and crews.Before I go into details, I want to express that I am very sorry that I cannot be here myself, at this ceremony - my real life got in the way. My boss wont give me the night off, not even for an important event like this. (cries). My ONE chance to meet the famous Torley and ask him to consider being a part of the MMIF machinima festival on the 20th of Februari - down the drain!Posted by Second Life Resident Torley Linden. Visit University of WA.](http://farm3.static.flickr.com/2753/4341958070_318b895425_s.jpg)
![Torley posted a photo:[13:36] Jayjay Zifanwe: LASLOPANTOMIK YAO, Barcelona, Spain MachinimUWAblip.tv/file/3147141 (LASLOPANTOMIK YAO, Barcelona, Spain MachinimUWA blip.tv/file/3147141)Posted by Second Life Resident Torley Linden. Visit University of WA. Torley posted a photo:[13:36] Jayjay Zifanwe: LASLOPANTOMIK YAO, Barcelona, Spain MachinimUWAblip.tv/file/3147141 (LASLOPANTOMIK YAO, Barcelona, Spain MachinimUWA blip.tv/file/3147141)Posted by Second Life Resident Torley Linden. Visit University of WA.](http://farm5.static.flickr.com/4006/4341206009_e30658c02b_s.jpg)
{ 3 comments… read them below or add one }
Well, to randomly grab a handful of items out of a very large database requires significant db querying legwork. To do that every half-minute is a pretty hefty load if you multiply by the number of unique users that SLExchange gets, even if a cache is involved and everyone gets served the same random shovelful.
Ajax is cruise control for creeping bandwidth overuse.
It's not as random as it appears. People who want their items on that front page pay a premium for advertising. The front page listing costs about L$3000 per month to be included in the rotation.
But, I do agree that it's interesting to shop from there.
Thanks for clarifying that, thaumata.